Website Developer turned SEO Specialist at Astron Pumps and Equipment (2019-2022)
I began my journey at Astron Pumps and Equipment as a website developer, where I honed my skills in crafting responsive and user-friendly websites. Over time, my passion for maximizing digital presence led me to transition into the role of an SEO Specialist, where I applied my technical expertise to elevate the company’s search engine performance and online visibility.
Website Developer (2019-2020)
Tools Used:- WordPress, Google Analytics, Google Search Console, HTML, CSS.
- Joined Astron Pumps and Equipment as a website developer in Astron Pumps and Equipment with focusing on responsive design and intuitive user experience.
- Achieved a 20% increase in website traffic and a 15% decrease in bounce rate within the first six months of the website launch, as tracked by Google Analytics.
SEO Specialist (2020-2022)
Tools Used:- SEMrush, Uber Suggest, Google Analytics, Google Search Console, Excel, Google Keyword Planner, Google Tag Manager, Google Trends, Moz, Yoast Seo plugin for WordPress, robot.txt generator, Screaming frog.
Keyword Research:
- Conducted comprehensive keyword research to identify high-value terms relevant to Astron Pumps and Equipment’s offerings.
- Launched SEO campaign for high volume long tail keywords that generated more than 300 unique customer monthly.
On-Page SEO and Technical Audits:
- Implemented on-page optimization techniques such as meta tags, description, and schema markup, titles, headings, and content for better crawling process
- Analyzed unnecessary HTML and CSS code of a website and minified it, resulting in an increase of speed by 10% in desktop and mobile website versions.
Content Strategy and Link Building:
- Developed an SEO-focused content strategy that led to a 60% increase in organic traffic to the company’s significant website pages.
- Generated over 100 high-quality backlinks from reputable industry websites, contributing to enhanced domain authority and search engine visibility.
Performance Tracking and Reporting:
- Utilized analytics tools such as Google Analytics, Google Search Console, and SEMrush to track key Performance Indicators.
- Generated monthly reports outlining performance insights, traffic trends, and actionable recommendations for improvement.
Through my journey from Website Developer to SEO Specialist at Astron Pumps and Equipment, I demonstrated a commitment to continuous learning and skill development, driving tangible results in organic search visibility and website performance.